Bauer Media Sweden, a commercial radio provider and broadcaster of Mix Megapol, invested in Mad Men Media (MMM), a Malmö based regional radio provider which is expanding into Gothenburg and Stockholm.
Bauer Media will also represent the company in national advertising sales.
Through the partnership, Bauer Media will expand the distribution of Rockklassiker, one of the most renowned radio channels in Sweden, to Gothenburg and Malmö. Rockklassiker will now be heard by 55 % of Sweden’s population and broadcast over Stockholm, Gothenburg, Malmo, Östergötland, Värmland, Kungsbacka, Gävle, Kalmar, Gotland and Örnsköldsvik.
Only recently, Bauer Media won one out of three national licences for commercial radio and eight local licenses. The broadcaster is looking forward to the operation on its new licences on August 1st to extending Sweden’s commercial brand Mix Megapol to 95 % of the population.
Bauer Media Group is one of the world’s most successful media corporations with over 700 magazines, more than 400 digital products and over 100 radio and TV stations. The corporate portfolio also includes print shops, postal, sales and marketing services. It has a global workforce of some 11,500 employees in 17 countries.