Persosa, a Phoenix, AZ-based provider of a web personalization platform, raised $550k in seed funding.
The round was led by Todd Davis.
The company intends to use the funds to continue evolving the platform and expand customer success, engineering and sales teams.
Led by Kirk Morales, Persosa CEO & co-founder, Persosa provides a SaaS-based web personalization platform that allows brands to implement a fully contextual personalized experience throughout their entire website. Its Experience Management System™ begins with implementation through a client’s website and ends with post-site engagement efforts, such as email and retargeting campaigns. The product installs with a single line of tracking code, eliminating the need of engineering support, allowing companies to publish and test personalization variations quickly and effectively.