Youth To The People Receives Minority Investment from Strand Equity

Youth To The People, a Los Angeles-based superfood skincare brand, received a minority investment from Strand Equity, a growth equity firm investing in the next generation of iconic consumer brands.

The amount of the deal was not disclosed.

The partnership positions the brand for accelerated growth.

Co-founded by cousins Joe Cloyes and Greg Gonzalez, Youth To The People is a brand driven by the philosophy that what you put on your skin should be as whole and nutrient-rich as what you put into your body.
To this end, the company provides a line of skin products (cleansers, creams, serums, maks, eye creams, etc., ) made using a combination of superfood ingredients, potent cold-pressed extracts, natural botanicals, precise custom scientific formulations and earth-friendly packaging.



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