iNNBeauty Project Closes $12M Series A Funding Round

iNNBeauty Project

iNNBeauty Project, a New York-based skincare brand, raised $12M in Series A funding.

The round was led by Alliance Consumer Growth with participation from existing investors Strand Equity and Beechwood Capital. As part of this investment, ACG managing partner, Julian Steinberg, will be joining the company’s board.

The company intends to use the funds for accelerate growth of the brand and support its exposure in Sephora, with plans to expand distribution to Sephora Canada’s omnichannel operation in the first half of 2023.

Led by Alisa Metzger and Jen Shane, iNNBeauty Project is a skincare brand whose products are now available in all 517 Sephora stores and Sephora online.