The amount of the deal was not disclosed. Steven Gerber, President & Chief Operating Officer at Zeta Global, will be joining the Visto Board of Directors, in conjunction with the transaction.
The company will use the funds to further develop its agnostic workflow and analytics platform.
Zeta Global is a data-driven marketing technology company that operates an independent Marketing Cloud and Data Cloud. As part of a broader strategic partnership, Zeta has signed a multi-year Visto license commitment and will integrate Visto’s workflow and execution capabilities into its Gartner Magic Quadrant rated platform, ZetaHub.
In addition, Zeta will be Visto’s channel partner to provide programmatic solutions to its clients. As part of the agreement, Zeta will acquire Compass, Visto’s programmatic execution and optimization arm, encompassing sales, operations and client services to extend and enhance Zeta’s programmatic capabilities and further leverage Zeta’s people-based data assets for its clients.
Led by CEO Kerry Bianchi, CEO, Visto provides brands, media companies and agencies with an enterprise advertising hub that unites the complete ad tech stack in a single user-friendly interface.