Zeta Global, a New York-based data-driven marketing technology platform provider, secured $140m in its Series F financing round.
The round, which brought total funding to date to more than $250m, included:
– $115m in equity capital and
– $25m in debt financing.
The backers included GPI Capital (Global Partnership Investing) and funds sponsored by Franklin Square Capital Partners and sub-advised by GSO Capital Partners LP (GSO), the credit division of Blackstone (NYSE: BX). In conjunction with the funding, Bill Royan, Managing Partner and Chief Investment Officer of GPI Capital, will join Zeta’s Board of Directors.
The company intends to use the funds to grow organically with investments in technology, operations and sales & marketing, and via acquisitions.
Co-founded by David A. Steinberg, CEO, and John Sculley in 2007, Zeta Global provides a SaaS-based marketing cloud for brands to acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning.
Operating on four continents with over 1,200 employees, the company is headquartered in New York City, with offices in Silicon Valley, Boston, London, and Hyderabad, India.