Nearly Natural, Inc., a Miami, Florida-based e-commerce platform primarily offering a broad assortment of artificial plants, flowers, and trees, received an investment from middle market private equity firm Centre Partners.
The financial terms of the transaction were not disclosed.
The company intends to use the funds to continue to grow through new product, customer, and channel expansion.
Founded in 2002 by CEO Robbie Singer, Nearly Natural maintains design, product development, sourcing, assembly, fulfillment, and distribution capabilities. The company offers a diverse product portfolio with approximately 1,850 SKUs, and provides logistics and drop-shipping expertise to a wide array of customers in the e-commerce channel.