Lightform, Inc., a San Francisco, CA-based augmented reality hardware company, raised $5m in funding.
The round was led by Lux Capital with participation from Dolby Family Ventures, CrunchFund, Comet Labs, Presence Capital, and Anorak Ventures.
The company intends to use the funds for the manufacturing of their projected AR device.
Led by Brett Jones, CEO, Lightform is building an AR device, which aims to let artists and designers to map digital video content onto 3D objects and spaces. The technology can be used in retail, restaurants, offices, and events to inform, advertise or entertain customers.
Lightform’s solution is the first computer for projected AR (also known as projection mapping), a form of augmented reality that uses projectors to map digital content onto real-life, 3D spaces. This type of AR eliminates the need for headsets or phones, allowing viewers to have unobstructed, shared AR experiences.
The device is made of a small Wi-Fi-enabled computer that mounts on any video projector, turning the projector in an AR display. The device uses a built-in camera to scan the environment, and in conjunction with the accompanying desktop software, Lightform Creator, lets designers easily create AR effects for their environments.
Lightform also acts as the media player, making it easy to permanently deploy the experience.
The company is currently alpha testing with select partners, and will be available to order next year. The device will cost under $1,000, and will have an optional professional software subscription.