AdHawk Microsystems, a Canadian developer of a camera-free eye tracking system, raised US$4.6m in Series A funding.
The round was led by Intel Capital, with participation from Brightspark Ventures and the founders of AdHawk.
The company intends to use the funds to bring its research-grade eye tracking to consumer VR/AR headsets.
Led by CEO and co-founder Dr. Neil Sarkar, AdHawk develops advanced microsystems for human-computer interaction. The company has created eye tracking technology generating eye movement data, which can be used to predict eye position and provide deep insight into the state of the user. This represent a major advance that enables a new generation of virtual reality/augmented reality devices capable of more immersive experiences in gaming, healthcare, training and beyond.
The AdHawk can predict where the user will look next, up to 50 milliseconds (50 one-thousandths of a second) in advance. This capability will enable designers to enhance the element of surprise for gamers, help optimize the placement of ads in VR/AR media, render portions of scenes in advance and provide negative latency to make human-computer interaction seamless.