Adfenix, a Gothenburg, Sweden-based social media advertising platform, built for real estate agents, raised $6m in Series A funding.
Backers included Notion Capital, Industrifonden, and IT outsourcing company Goodfellows. In conjunction with the funding, Chris Tottman, partner at Notion Capital, and John Sjölander, investment partner at Industrifonden, will join the Adfenix board.
The company intends to use the funds to expand globally.
Led by Gabriel Kamienny, Adfenix provides a platform which purpose built for real estate agents to win instructions, sell more homes and boost their brand using social media advertising.
– Home Booster, which understands what buyers are looking for, and gives users advertising tools by showing properties to the right people, at the right time.
– Agent Booster, which is a digital alternative to the classic letterbox drop.
– Social Booster, which harnesses the seller’s own social network by inviting them to like, comment and share interesting details about their home and neighborhood.
Customers include Sotheby’s, RE/MAX, and Harcourts, among others.