Costello, an Indianapolis-based deal management platform provider, raised $1m in funding.
The round was led by Dundee Venture Capital with participation from Elevate Ventures, M25 Group and Service Provider Capital.
Led by Founder Frank Dale, Costello provides a SaaS tool to improve effectiveness during sales calls, create repeatable processes across sales teams, and provide managers with analytics to give feedback to reps.
Sales reps can easily organize their process from pre-call research to post-call follow up. Integrating with Salesforce and Gmail, customers can access CRM data and their calendar while managing each deal all within one system. The platform guides reps through their structured call flow to ask the right questions and follow a consistent agenda.
After each call, sales reps can take immediate follow-up actions, access relevant marketing collateral and easily sync notes directly back to their CRM.