Hurdl Inc., a Nashville, TN-based experiential marketing company, closed a $2.5m seed round of funding.
Strategic investors include current or previous athletes and executives across the NBA, NHL, CBS, 300 Entertainment, LaCorte Ventures, Turner Sports, CNBC, PRG, Morris Lighting and Sound, among others.
The company intends to use the funds for further development of its SaaS tool and increase functionality, design and lifespan of its PIXL wearable with the goal of servicing more clients across professional sports, music festivals, cruise ships, casinos and beyond.
Led by Betsy McHugh, founder and CEO, and Zach Shunk, co-founder and CTO, Hurdl provides a comprehensive analytics platform for collecting, analyzing and generating insights from attendee data for live events.
The company, which has just completed the Techstars Music accelerator program, provides a solution to generate an entirely new data set capturing mobile phone numbers on live event attendees while opening a new marketing channel for artists, teams, and brands to know, communicate, and sell directly to their engaged fans. Fans receive their custom branded LED wearable, called the PIXL, upon entry, and in a simple text conversation, Hurdl’s proprietary system automatically groups fans based on their answers and turns passive audiences into interactive light shows while creating a brand-new, direct marketing channel with both the known and unknown ticket holder.