Florismart, a London, UK-based online marketplace for professional florists throughout Europe, is raising a £2.5m funding round.
The round is being led by Beaubridge, an independently-owned and managed private equity firm, which made the EIS investment via CoInvestor. In conjunction with it, Abraham Wijnperle (Abe) joined as chairman of the board of Florismart. The round is still open on the CoInvestor platform.
This round of funding will allow the company to develop the business faster.
Led by Steve France, CEO, Florismart operates a B2B marketplace for professional florists that brings together exporters, wholesalers, and growers – all on one platform. The marketplace platform offers florist the opportunity to have more choice available, saving on cost of goods, and the ability to order in advance.
Over past 16 months, the company has opened over 850 florists accounts, of which 30% are actively buying on a regular basis. According to a note, it is currently experiencing double digit growth month-on-month.