My 1st Years, a London, UK-based children’s gifts personalization site, raised £5m in funding.
The round was led by Beringea, woth participation from funds managed by Hargreave Hale.
The company intends to use the funds for operations, marketing and international expansion into the US, and enhancement of its existing proprietary personalization technology.
Founded by Daniel Price and Jonny Sitton in 2009, My 1st Years is an ecommerce company that provides personalized gifts for babies and children including clothes, footwear, silver keepsakes, teddy bears, blankets and storage solutions.
The brand has a £7m turnover.