Thanx, a San Francisco, CA-based provider of a customer loyalty platform, raised $17.1M in Series B financing.
The round was led by Icon Ventures and existing investor Sequoia Capital, with participation from Javelin Venture Partners. In conjunction with the funding, Joe Horowitz, Managing General Partner at Icon Ventures, joined Thanx’ board of directors.
The company intends to use the capital to grow its sales and engineering teams and deliver its tools to national retailers.
Led by Zach Goldstein, Founder and CEO, Thanx provides brick-and-mortar merchants with a customer loyalty, personalization and retention platform which leverages direct data from Visa, Mastercard and American Express and item-level purchase data from almost any point-of-sale to deliver retention marketing and engagement campaigns.