Iterable Raises $23m in VC Funding

iterableIterable, a San Francisco, CA-based provider of a growth marketing solution for B2C companies, raised $23m in funding.

The round was led by Index Ventures with participation from CRV and other past in­vestors.

The company intends to use the funds to fur­ther in­vest in en­gi­neer­ing and cus­tomer suc­cess, con­tinue to build the plat­form for con­sumer mar­ket­ing, CRM and mes­sag­ing.

Led by Justin Zhu, co-founder and CEO, It­er­able pro­vid­es en­ter­prise B2C (busi­ness-to-con­sumer) com­pa­nies with a scal­able plat­form to seg­ment and en­gage their users across email, mo­bile push no­ti­fi­ca­tions, SMS and in-app mes­sages. With this latest func­tion­al­ity, cus­tomers can mes­sage ac­tive users in­side their mobile apps, en­gag­ing them in an im­me­di­ate man­ner.



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