Singular, a San Francisco-based marketing analytics platform for mobile apps, raised $15m in Series A funding.
Backers included KDWC, Translink Capital, Telstra Ventures and existing investor General Catalyst.
The company, which has raised $20m to date, will use the funds to accelerate product development and support international expansion.
Led by Gadi Eliashiv, CEO, Singular provides a marketing analytics platform that delivers attribution, cost aggregation, creative reporting and workflow automation, all within a single application. The solution connects disparate data from several digital marketing point solution providers allowing data oriented marketers at companies like Lyft, Twitter, Match.com and Zynga to uncover actionable marketing insights.
Since its inception in 2014, Singular has tracked and analyzed more than 6 billion installs and $3 billion in digital marketing spend across industries including commerce, travel, gaming, entertainment and on-demand services. The company processes billions of consumer marketing data points on a weekly basis from over 600 essential marketing integration partners from publishers like Facebook to CRM providers like Salesforce – all to deliver granular insights across the entire marketing funnel.
The company also has regional offices in Europe and the Middle East.