Fidzup, a Paris, France-based mobile marketing platform for retailers, raised €3m in funding.
Backers included CapHorn, Turenne Capital and its historical shareholders CapDecisif Management via the FRCI and Petit Poucet Participation.
The company intends to use the funds to accelerate its commercial and technological development.
Launched in 2011 by Olivier Magnan-Saurin and Anh-Vu Nguyen, Fidzup provides a performance mobile marketing platform for retailers
to generate in-store traffic, target specific mobile audiences in the nearby area having an affinity with a brand, retarget customers who physically visited a store according to their in-store behaviour, target competitors prospects and serve ads to customers and prospects of retail/brand competitors
The company, which currently employs more than 20 employees, serves such customers as Galeries Lafayette, Darty, Grand Optical, GEMO, Timberland, La Halle, Renault, Peugeot, Mercedes, Cultura, and FDJ, among others.