The terms of the deal were not disclosed.
Led by Guy Horrocks, CEO, Carnival provides customers including Coca-Cola, Penguin Random House and Air New Zealand, with a mobile marketing suite featuring push notifications; in-app messaging; a customizable message center which allows marketers to automate messages by customer behavior, location and demographic data; and mobile analytics.
The company has raised $2.4M in venture funding from Lerer Hippeau Ventures, Gary Vaynerchuk, Google Ventures, Flybridge Capital Partners, Bowery Capital, Box Group, Jos White and Mike Lazerow.
With the acquisition, Sailthru will integrate Carnival to in its marketing technology to deliver cross-channel personalization, automation and analytics based on a single customer profile.
Founded in 2008 and led by Neil Lustig, CEO, Sailthru provides a customer retention cloud that allows marketers at retail and media companies to build relationships with their customers by personalizing individual customer experiences across digital communication channels – in email, on a brand’s website and in their mobile applications. Users include publishers, including The Economist, Business Insider, and Mashable, and ecommerce companies including Rent The Runway, JustFab, and Alex and Ani. The company is backed by Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures.