Sailthru, a NYC-based provider of automated marketing personalization solutions, raised $20m in Series C financing.
The round was led by Scale Venture Partners, with participation from Benchmark, RRE, DFJ Gotham, AOL Ventures and Occam Partners. In conjunction with the funding, ScaleVP’s Rob Theis joined Sailthru’s board of directors.
The company intends to use the funds to add to its global sales, engineering and marketing teams.
Founded in 2008 by CEO Neil Capel, Ian White and Chris Chapman, Sailthru provides marketing communications technology, which automates analysis of large data sets, to generate and deliver personalized, omnichannel digital brand experiences. Clients include more than three hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post and Business Insider.
The company had raised $28m in previous rounds of funding including $1m seed funding in 2010, $8m Series A funding in 2011 (read here) and $19m Series B funding in February 2013 (read here).