Lucro, a Nashville, Tennessee-based platform that allows health systems to interact with, evaluate and purchase healthcare technologies, products and services, secured a funding round of undisclosed amount.
Backers included Health Insight Capital and Heritage Group.
The company will use the funds to continue to expand the operations.
Led by CEO Bruce Brandes, COO Cash Forshee, CPO Amin Haidar and CTO Jason Ouellette, Lucro operates a marketplace that supports healthcare leaders in making strategic purchasing decisions, discover and compare solutions and privately collaborate with their peers on decision-making while giving vendors the opportunity to gain visibility and strategic market insights through engagement with healthcare organizations across the industry.
Lucro is an enterprise founded by Martin Ventures.