Poetica, a London, UK-based provider of a team content collaboration platform and plugin for WordPress, was acquired by Condé Nast, the holding of media brands including Vogue, Vanity Fair and The New Yorker.
The amount of the deal was not disclosed.
The 5 person strong team has developed a text editor that allows teams to collaborate on copy and content, which leverages Operational Transform extensions rather than industry-standard diffs to enable users to create inline annotations and suggested edits, save a perfect history of work. sync content in realtime, across multiple platforms, as well as on and offline and embed collaboration tools in any platform.
With the acquisition, Poetica’s team, comprised of Anna Maybank, CEO, James Weiner, CPO, Blaine Cook, CTO, Abby Millward and Jono Cole, will continue to develop its editorial tools as part of Condé Nast’s copilot platform, led by Ed Cudahy.
Consequently, the public Poetica service will be discontinued.
The service will be running for the next three months until June 1st, 2016. After June 1st, poetica.com will be unavailable.