Booker Acquires Frederick

Booker, a NY-based platform for service commerce, acquired Frederick, a San Francisco, CA-based intelligent marketing automation platform for appointment and class-based service businesses.

The amount of the deal was not disclosed.

Led by Josh McCarter, CEO, Booker provides SMBs with a platform to run and grow their business, which spans booking, CRM, staff management, POS, and more.

As part of the Booker platform, Frederick adds another layer of intelligence to automate marketing to customers. Within minutes, Frederick automatically syncs with a business’s management system to access historical customer and transaction data along with utilization information. This informs when a business has open slots in their calendar, so Frederick can promote those openings through targeted, two-way text and email campaigns. As a result, SMBs can identify and sell unused inventory, optimally priced to the consumers most likely to buy it.

Following the acquisition, Frederick will continue to retain its existing brand and provide integration with other business management solutions, including those in other verticals. As part of Booker, the company (led by Corey Kossack) gains access to its brand reputation and expansive customer base, which includes more than 110,000 professionals at more than 10,000 locations across the US.



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