Euclid Analytics, a San Francisco, CA-based provider of customer location analytics, raised $20m in Series C funding.
The round was led by Cox Enterprises with participation from Groupe Arnault, Gold Sky Capital, Benchmark Capital, New Enterprise Associates and Harrison Metal. In conjunction with the funding, Duncan O’Brien, Cox Enterprises’ senior vice president and general manager of corporate strategy and investments, joined Euclid’s board of directors.
The company, which has raised $44m, intends to use the funds to continue to expand adoption of its analytics solution.
Founded in 2010 and Brent Franson, CEO, Euclid provides a customer location analytics platform and omni-channel analytics solutions that allow brands to understand customer behavior across online and offline channels to optimize marketing, operations and staffing.
It is used by retailers, quick service restaurants (QSRs), shopping malls, retail banks, and transportation hubs to analyze customer behavior in physical locations and its impact on business outcomes.
Euclid Analytics requires no new hardware, works with every major Wi-Fi vendor and can be deployed across existing Wi-Fi systems from Aerohive, Cisco, HP/Aruba, Meraki, Ruckus and Xirrus. The company currently serves over 500 brands in 65 countries across tens of thousands of locations.