Boomerang Commerce, a Mountain View, CA- and Chicago, IL-based provider of a guided-analytics suite for retailers, raised $12m in Series B funding.
The round was led by Shasta Ventures with participation from existing backers Madrona Venture Group and Trinity Ventures.
The company intends to use the funds to expand its product offering
Founded in 2012 and led by CEO Guru Hariharan and newly appointed vice president of sales Brendan O’Donohoe, Boomerang delivers a guided-analytics suite for retailers to address critical profit drivers including price optimization and price intelligence with actionable recommendations, assortment optimization in near real time etc..
The company serves such large retailers in apparel, office supplies, home improvement, consumer electronics, auto parts and general merchandise sectors.
Customers include Groupon, Office Depot, Staples and US Auto Parts, among others.