Ysance, a Paris, France-based provider of digital transformation solutions, raised €5m in Series A funding.
Backers included Creadev.
The company intends to use the funds to increase its research and development efforts as well as expand its sales team in Europe. It plans to add 50 new team members in the near future.
Created in 2005 and led by Laurent Letourmy, CEO, Ysance has helped over 120 businesses from a variety of industries accelerate their digital transformation with custom Cloud solutions comprising Customer Relationship Management, Business Intelligence, Big Data, Marketing, and E-Commerce technologies.
The company, which has 110 employees, oganizes its activities around seven core businesses: Marketing, Business Intelligence, Data Management, E-Commerce, CRM, Cloud Computing and Big Data.
In early 2014, Ysance has launched its SaaS-based Digital Data Factory, a first-party DMP (Data Management Platform) which allows users to collect, organize, reconcile and analyze online and offline individual-level consumer behavior in order to increase their knowledge of customers, and design personalized and unique experiences for end-users.
The Digital Data Factory was designed to be open and connected, meaning it can be enriched with third-party data solutions. Already deployed globally, the platform is aimed at any company seeking to consistently engage its prospects and customers, including online retailers, press and media outlets, banks and insurers, large retail chains, and more.