NewStore, Inc., a Boston, MA-based provider of a mobile retail platform, raised $38m in funding.
The round was led by General Catalyst Partners with participation from Stephan Schambach and NewStore’s management team.
The company will use the funds to expand operations.
Founded by Schambach, who is an early ecommerce pioneer and founder of Demandware and Intershop, NewStore provides a mobile commerce solution that unifies offline and online buying experiences.
The company’s platform creates a cloud- and mobile-based innovation layer that integrates stores’ existing ecommerce platforms such as Demandware, as well as ERP systems to allow brands to create profitable relationships with consumers by providing mobile convenience, foster consumer engagement, and boost sales.