YPlan, a London, United Kingdom-based provider of a mobile local events marketplace and going out app, received $24m in Series B funding.
Launched in November 2012 by CEO Rytis Vitkauskas, YPlan provides a free app that allows users to browse upcoming gigs, food tastings, theatre shows and gallery exhibitions, and book related tickets. The app, available on iPhone, iPad, iPod Touch, Android and Kindle Fire, has reached 1,500,000 downloads across its main markets in London, New York and San Francisco.
The company will use the funding to further strengthen the offering in its core markets, expand to new ones and accelerate a programme of product and technology development throughout 2015 and beyond. It aims to include new features such as real-time event reviews, friend coordination tools, and data-driven personalization capabilities increasing relevant event recommendations based on location, tastes and friends.