Sonobi, a NYC-based advertising technology company, raised $10.4m in financing.
The funding included $5.4m in Series A equity funding from Safeguard Scientifics, Inc. (NYSE:SFE). In conjunction with the funding, Mark Mitchell, Principal, Technology at Safeguard, joined Sonobi’s board of directors.
The company intends to use the funds to expand its operational infrastructure, with a direct focus on its product, engineering, marketing and sales efforts.
Led by Chief Executive Officer Michael Connolly and newly named President Tony Katsur and Chief Revenue Officer Paul Wenz, Sonobi provides a platform that gives the ability for publishers to extend a proprietary header-based platform integration and comprehensive forecasting tools across any advertising media, direct or indirect. It also allows buyers to leverage forecasting technology and offers the ability to use advertiser data management platform (DMP) and customer relationship management (CRM) data to plan campaigns directly.
John Donahue and Bill Callahan of WLxJS, a boutique brand and media strategy agency acquired by Sonobi, have also joined as Chief Product Officer and EVP of Brand and Marketing, respectively.