Branch Metrics Acquires ClassOwl

branchPalo Alto, CA-based app growth and discovery platform Branch Metrics acquired ClassOwl, a San Francisco-based edtech startup.

The amount of the deal was not disclosed.

Founded in 2011 by Stanford students Sam Purtill and Julienne Lam, ClassOwl provides a planning and communication app for classes and teams.
The company is joining Branch’s 35-person team while its assets will remain operational throughout the acquisition.

Founded in June 2014 by Alex Austin, Mada Seghete, Mike Molinet, and Dmitri Gaskin, Branch has built a linking solution that replaces every link that points to an app, including shared links, marketing links, referral links, and advertising links and delivers insights into the performance of growth initiatives, allowing improvement of user activations and conversions.
Partners include Hotel Tonight, iHeartRadio, Instacart, and Flipboard.



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