Holimetrix (D-Bi), a Paris, France-based digital performance measurement tool for TV media campaigns, completed €3.5 in funding.
The round of was led by Iris Capital, A Plus Finance and Siparex Proximité Innovation with participation from existing investor Jaina Capital.
The company will use the funds to expand internationally opening offices in the UK and Germany and invest in R&D.
Led by Olivier Rivet and Franck Farrugia, Holimetrix allows advertisers to assess the outcome of their media spending, to optimize the performance of their TV ad campaigns while they are running, and to better plan their future investments.
In the future, the company will focus on providing predictive capabilities (leveraging data analytics and machine learning technology). For this purpose, Holimetrix will hire this year around twenty additional employees, mainly with data expertise: in data gathering, data science, big data, data visualisation, data analysis, etc.
Clients include Sarenza, AXA France, Winamax, Omnicom Media Group, Business SA, Viadeo, Qapa, Les 3 Suisses, Cofidis, Belambra, Fleury Michon, and Somfy, etc.