Houston, TX-based ed-tech company Simplilearn acquired Market Motive, a Scotts Valley, California-based digital marketing training company, for $10m.
The merged company is turning its attention to an expanded presence in the U.S. where it can offer a solution to professionals trying to advance in their field and struggling college grads, under-employed and beleaguered by student debt.
Led by Michael Stebbins, Co-Founder and CEO, Market Motive builds curriculum that trains people how to do digital marketing. The courses and certification provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing.
The curriculum is used by higher education institutions like Duke University, Benedictine University, and hundreds of other institutions to supplement their classroom training, and to enhance their Continuing Education catalogs. Large agencies, media companies, and Fortune 1000 Enterprise customers work with Market Motive for customized team training programs, training their in-house marketing teams, as well as sales teams who sell advertising and marketing services. In addition, corporations who have invested in Market Motive certification for their teams include Microsoft, Dell, Ogilvy, Burson Marsteller, Catalyst, Home Depot, Federal Express, JP Morgan Chase, Kaiser Permanente, Marriott, AARP, Gannett Publishing, Fidelity, Harvard Business Review, Yamaha, The American Marketing Association, and more.
FinSMEs
25/06/2015