The amount of the deal was not disclosed.
The company will use the funds to continue to expand operations.
Led by CEO Marco Paolieri, Ugo Vespier and Maurizio Sambati, Viralize provides a social distribution platform for branded videos. Clients include Walt Disney, Samsung, Heineken, Marvel, Universal Pictures, Fineco, Wind, LEGO and Golden Point, among others, which leverage approximately 1,000 web sites present on the platform. The company also partners with YouTube to monetize content on the platform.