Sokrati, a Pune, India-based ad technology and analytics company, raised a Series B funding of undisclosed amount.
The round was led by IvyCap Ventures with Inventus Capital‘s participation.
The company intends to use the funds to expand the technology and big data engineering teams while building out its marketing presence globally.
Led by Ashish Mehta, Co-Founder & CEO, Santosh Gannavarapu, Co-Founder & CTO, and Anubhav Sonthalia, Co-Founder & COO, Sokrati provides a self-learning & automated platform that leverages proprietary algorithms to manage performance driven marketing spends on paid search, social and display networks.
It is used by top brands in e-commerce, travel and finance sectors across India and USA.
The company, which has a team of 80 people, has been selected to participate in TiE Silicon Valley’s Billion Dollar Babies program.