The terms of the deal were not disclosed.
This investment, which followed the investment made by Accel-KKR in April 2014, the first institutional round (read here), will help the company continue to grow.
Founded in 1998 and led by President Tim McKinnon, Ektron provides digital experience management software for brands to deliver relevant content to the right person, at the optimal time, and through the best channels. Its open platform instantly connects to any system to help marketers predict customer behavior and convert digital interactions into results. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.
The solution powers more than 10,000 web properties, including PayPal, Lloyd’s, Dolby, Sydney Opera House, Epicor Software, Invensys, Wolters Kluwer, and NASDAQ among some 3,800 organizations and brands worldwide.