YieldMo, New York City-based mobile advertising solution that aims to optimize revenue for publishers, raised $10m in Series C funding.
The round was led by Time Warner Investments with participation from previous backers Google Ventures, Union Square Ventures, Genacast, Rhodium and Dace Ventures.
The company intends to use the funds to expand its Ad Format Lab™ and Private Mobile Marketplace and hire at least 40 new employees (visual designers, coders and developers, full-stack engineers, data scientists and analysts and account executives and business development managers) in the coming months.
Founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton, YieldMo is a mobile advertising solution that provides a private mobile marketplace then enables advertisers to purchase exclusive ad experiences on the mobile pages and apps of premium publishers, including Time Warner properties. The marketplace only includes premium advertisers and publishers, and provides transparent reporting down to the placement level and ads typically appear on 100% of a publisher’s pages.
YieldMo uses A/B testing, machine learning, and predictive modeling to optimize the ads towards their highest possible performance at the placement level.