CheckBonus, a Milan, Italy-based provider of a shopping app that leverages iBeacons, raised an undisclosed amount of angel funding.
Custodi di Successo, a local angel network, provided the funds and joined Key Capital, which had invested in CheckBonus in July 2013 (read here). In conjunction with the funding, Fabio Ranghino, member of Custodi di Successo in Milan, joined the board of the company.
The startup intends to use the funds to continue to grow operations and expand its presence nationwide.
Co-founded by serial entrepreneur Pierluigi Casolari (CEO) and Yuri Ceschin (CTO), CheckBonus provides specialized and large retailers with an app to interact with customers in-store via dedicated content and measure their behaviour. Consumers have access to a multibrand catolog, which allows them to earn points at the beginning of their in-store experience and unlock dedicated promotions.
To send messages, the company leverages ibeacons, which allow retailers to push promotions and alerts by mobile. It already features such partners as Coin, Adidas, Parashop, Hoepli and Brico Sport, which have used CheckBonus in their stores of Milano and Napoli.
The app is currently available for iOS, with Google Play and Windows Store Phone versions coming in the next months.