IFTTT Closes $30M Series B Funding

ifttIFTTT (If This Then That), a San Francisco, CA-based service that allows users to program connections among Internet services and devices, closed a $30m Series B funding.

The round was led by Norwest Venture Partners with participation from existing investor Andreessen Horowitz. In conjunction with the funding, Josh Goldman, general partner at Norwest, joined IFTTT’s board.

The company intends to use the funds to expand the business development and design teams (read here).

Founded in 2010 by Linden Tibbets and Alexander Tibbets, IFTTT lets users create connections with one statement: If this, then that.
The platform features “Triggers” (such as e.g. “I’m tagged in a photo on Facebook”), ingredients (pieces of data such as subject, body, attachment, received date, and the sender’s address), and actions (such as “send me a text message” or “create a status message on Facebook”), to be combined in “Personal Recipes” to use and share with others.



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