Curalate, a New York, NY- and Philadelphia, PA-based provider of a visual analytics and marketing platform, secured $8.6m in Series B financing.
The round was led by New Enterprise Associates with participation from First Round Capital, MentorTech Ventures and Vayner RSE, Gary Vaynerchuck’s new $25m fund. Vaynerchuck will serve as a strategic advisor to the company while Harry Weller, General Partner, NEA, joined Curalate’s board of directors.
The company, which has now raised $12.5m, intends to use the funds to accelerate hiring (read here), marketing and product development.
Led by Apu Gupta, CEO, Curalate provides a platform that enables brands to use visual analytics to identify trends, track visual conversations and engage consumers using Pinterest, Instagram, Facebook and Tumblr.
It is used by brands including Gap, Neiman Marcus, Campbell’s, Swarovski, Under Armour, Better Homes & Gardens, and Michaels.