Wheretoget, a Paris, France-based mobile social shopping platform, raised $2m in funding.
The round was led by Alven Capital with participation from business angels such as Fabrice Grinda.
The company intends to use the funds for product development and audience expansion.
Led by Romain Moyne, CEO and co-founder, and Aurélien Appéré, CTO and co-founder, Wheretoget helps shoppers to identify and find where to get fashion products seen in TV shows, on social networks or in the street. It allows users to post a picture on the website or app (iOS or Android) to find out where to get fashion clothing or accessory they saw in the street, in a fashion magazine or on social networks like Tumblr, Instagram, Pinterest.
2.2 millions people already use the platform on a monthly basis, mainly in the US.