Attensity, a Palo Alto, CA-based provider of corporate insight solutions based on proprietary data contextualization, closed a $90m equity financing.
Backers included an international private equity fund and financial advisor company.
The company intends to use the funds to accelerate product innovation; market growth; and expand the sales, marketing and engineering teams.
Led by Howard Lau, CEO and Chairman, Attensity leverages natural language processing and sentiment analyses to enable enterprise corporations to “understand” massive amounts of structured and unstructured data from many different sources, and to improve the customer experience, manage brand equity, enhance revenue, mitigate business risk, and inform business strategies.
Today, the company’s solution analyzes more than 150 million data sources.
Customers include Fortune 1000 companies such as Ebay, Yahoo, Microsoft, Verizon and Whirlpool, among others.