Infibeam, an Ahmedabad, India based ecommerce company, acquired ODigMa, a Bangalore-based digital marketing company.
The amount of the transaction was not disclosed. The acquisition aims to further strengthen and expand Infibeam’s ecommerce and digital marketing service offerings to existing and potential merchants and enterprise.
Led by Advit Sahdev, CEO, ODigMa provides strategy, digital marketing, and technical services to hundreds of companies across major retail and services sector to enhance their customer engagement and brand experiences that drives e Commerce performance in India.
Founded in 2011, the company has more than 400 clients (Myntra, MakeMyTrip, Airtel, MTS, Marks & Spencer, Aditya Birla Group, HiDesign and Philips, amoong others) and over 100 employees who will be part of Infibeam following the acquisition.
Founded in 2007, Infibeam offers an online shopping solution for customers to buy across 32 retail product categories such as Books, Movies, Music, Mobiles, Electronic Gadgets & Computer, Apparel, Jewellery, Footwear, Home furnishing & decor, Toys & gifts, Auto accessories, Wellness & health care, etc. It also operates BuildaBazaar.com, a retail commerce and B2B platform for brands to build its own web store. It currently hosts more than 20000 retail stores online over its platform.