Oracle (NYSE:ORCL) is to acquire BlueKai, a Bellevue, WA-based provider of a big data marketing platform.
The amount of the transaction was not disclosed.
Led by Omar Tawakol, CEO and backed by Battery Ventures, Redpoint Ventures, GGV Capital and e.ventures, BlueKai provides cloud-based big data platform for companies to personalize online, offline and mobile marketing campaigns with actionable information about targeted audiences.
The solution includes a data management platform, which centrally organizes a company’s customer and audience data in the cloud to implement personalized marketing campaigns across all channels and a third party data marketplace to increase a company’s proprietary customer data with actionable information on millions of profiles.
BlueKai will be integrated with both The Oracle Marketing Cloud’s Responsys for B2C marketing automation and Eloqua for B2B marketing automation to deliver personalized customer interactions across all marketing activities and channels.
FinSMEs
25/02/2014
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01/02/2010: BlueKai Raises $21M in Series C Funding Round