EDITD Raises $4.4M in Funding

editdEDITD, a London, UK-based provider of real-time market data and analytics for the fashion and apparel industry, raised $4.4m in funding.

Backers included Index Ventures, new investor Frog Capital and other existing investors.

The company intends to use the funds to hire in key strategic areas in its London, Melbourne and recently opened New York offices.

Led by CEO Geoff Watts, EDITD is used daily by retailers and brands, including ASOS, Gap, Gilt Groupe, Missguided, Target, Motel and many more across five continents to improve their understanding of customers and competitors and set price architecture, product assortment and positioning, and avoid investing in the wrong products or quantities.
EDITD analyzes more than 50M product SKUs (stock keeping units) in retail, tracks more than 4 thousand global retailers’ webpages and provides day-to-day updates about all of their communications and visual outcomes; and provides a searchable database of more than 2,000 blogs and 600 million opinions tracked from industry influencers across social media, translating these data into actionable insights.



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