Viamedia Closes $40M Debt Financing

viamediaViamedia, a Lexington, KY-based independent cable rep firm and provider of online advertising services, closed on a new $40m bank financing package.

The facility, which was led by PNC Bank and U.S. Bank, will replace Viamedia’s prior bank facility and will reinforce the economic position and flexibility of the company.

Led by Jeff Carter, CEO, Viamedia is a provider of outsourced local advertising sales services and provider of online advertising services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities.



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