Pursway Closes $7.2M Funding

Pursway, a Waltham, Mass. and Herzliya, Israel-based provider of a big data marketing analytics platform, closed a $7.2m funding.

Backers included existing investors Battery Ventures and Globespan Capital Partners.

The company intends to use the funds to expand the product and sales teams.

Led by Dave Ellenberger, CEO, Pursway provides a platform to improve customer acquisition, cross-sell and retention “by imprinting a social graph onto existing customer and prospect data”, identifying actual relationships between buyers and allowing marketers to better target customers with demonstrated influence over others’ purchasing decisions.



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