Euclid, a Palo Alto, Calif.-based developer of shopper analytics technology (described as Google Analytics for the physical world), raised $17.3m in financing.
The round was led by Benchmark Capital, with participation from NEA, Harrison Metal, and Novel TMT Ventures. In conjunction with the funding, Bruce Dunlevie, general partner at Benchmark Capital, joined the company’s board.
Led by co-founder and CEO Will Smith, Euclid provides brick-and-mortar retailers with visibility into shopper traffic, engagement, and loyalty. Euclid Analytics, which can be rolled out across an entire retail chain using plug-and-play sensors or existing Wi-Fi infrastructure, allows clients to have insights to measure marketing campaign performance, optimize their operations, and better focus in-store experiences.
Clients include retailers in the specialty apparel, department store, auto parts, and home improvement categories.
The company is currently hiring (read here).