Prism Skylabs, a San Francisco, CA-based company that provides retail organizations with intelligence about activity within their physical stores, has closed a $7.5m Series A funding.
The round was led by new investors Triangle Peak Partners and Pacific Partners, with participation from Andreessen Horowitz, IDG Ventures, Anthem Venture Partners, Eagle, MkII Ventures, SeriesG and Data Collective.
In conjunction with the funding, Pacific Partners Co-Founder Gordon Rubenstein will join the company’s Board of Directors.
Founded in 2011 by CEO Steve Russell, Prism Skylabs provides a cloud service that leverages existing video cameras to gain insight into the business to understand customer patterns, trends and behaviors. It fueatures remote, real-time business visibility with a global view into store performance and illustrates key areas for improvement, customer and product-lift heatmaps that highlight high-traffic areas inside stores, dynamic summaries of customer activity, behavior and movement.
Prism Skylabs is currently available by invitation only, with wider availability expected to launch in November.