Privcap, a New York City-based digital media company focused on video content for the global private capital market, has raised a seed funding of undisclosed amount.
Backers include Noson Lawen Partners.
Led by David Snow, a veteran financial journalist, and Gill Torren, a business-to-business media executive, Privcap.com provides institutional investors, fund managers and other professionals in the private equity and venture capital asset classes with video, text and audio discussion and analysis accessible from any device.
It has been officially launched in September 2011.
The company intends to use the capital to continue to grow. To date, Privcap has signed partnerships with seven separate businesses to create sponsored programming on a variety of topics. In the coming months, it will also release premium content features as well as customized communication services for market participants. Topics featured on Privcap include private equity in the emerging markets, US middle-market buyouts, global fundraising trends, the Brazilian opportunity, deal finance, real estate opportunities, responsible investing and the societal impact of private capital.