ividence, a Paris, France-based stand-alone email ad exchange, has completed a $4m Series B funding.
The round was led by Omnes Capital (formerly Credit Agricole Private Equity), with participation from existing investor A Plus Finance.
The company intends to use the funding to expand its infrastructure in the U.S and enhance its platform’s capability.
Led by CEO and co-founder Eric Didier, ividence offers stand-alone email ad exchange that connect advertisers and list owners. The platform matches offers to records based on bid, performance, and end-user behavior.
Advertising clients have included Se Loger, WeekEndDesk, Aujourd’hui, Zanox, Tradedoubler, Cdiscount, Zalando, BNP Paribas, Cofinoga, La Redoute, 3 Suisses, Marionnaud, Ford, and Infogroup.